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Location: Savosa
Bio: KongaPay, a Central Bank of Nigeria (CBN)-licensed
fintech platform, has been identified as the leading provider of
digital payment services for e-commerce transactions in Nigeria.

The rating came from Statista, a globally renowned market and consumer data firm.

The development justifies the huge popularity and impressive dominance KongaPay
enjoys as a reliable, secure and trustworthy e-payment channel
for many savvy users in Nigeria. Furthermore, the
platform, which ranks as one of the thriving subsidiaries in the Konga Group, Nigeria’s leading
e-commerce giant, has once again lived up to its billing as one of the top enablers of online shopping
in Africa’s biggest market.

‘‘In 2020, e-wallet held about 10 percent of digital payments in Nigeria.
The most common service was KongaPay, which accounted for four percent of the payments,
while PayPal followed with three percent,’’
research from Statista disclosed.

‘‘Overall, cash and bank transfers were the second most common payment methods in online retail after cards.
However, data on credit card penetration in Nigeria show that the share
of people owning a credit card is quite low,’’ it added.

KongaPay has recorded significant growth since the landmark
acquisition of Konga by Zinox a little over three years ago.
The platform has witnessed an impressive 700%
growth in number of existing wallets, with projections
indicating a rise to over one millionwallet holders by the end of

The dominance of KongaPay in e-wallet transactions in Nigeria has
hardly come as a surprise to the Management of Konga, which has disclosed that more landmark strides are on the way, not only for the
fintech platform, but for the other thriving verticals under the Konga Group umbrella.

Lending more insights into the massive groundwork
going on behind the scenes to further grow its market share,
Vice President, KongaPay, Isa Aliyushata, is bullish about
the chances of the platform taking its popularity as a trusted
e-commerce payment vehicle to other African markets.

According to Aliyushata, ‘‘E-commerce is growing in Nigeria and compared
to when the bug first bit, the proportion of those making online payments is also
gradually hitting an upward curve. Now, for most e-commerce shoppers willing to make payments
digitally, a few considerations are paramount.
These include security, reliability, user-friendliness, convenience, and, of course, safety.
KongaPay offers all these and much more.